群狼调研开展汽车客户满意度调查

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关键词
市场调研,问卷调查,满意调查,神秘顾客,消费者研究
详细说明

本文由群狼调研(长沙客户满意度调查)出品,欢迎转载,请注明出处。华中独立第三方调研群狼调研(长沙客户口碑NPS调查)针对不同行业、不同对象进行了研究衍生,包括顾客满意度、满意度调研、客户满意度、物业满意度、员工满意度、商户满意度、患者满意度等不同行业、不同类型被访者进行针对性的研究模型。

汽车客户满意度调查通常包括以下内容:

1、购车体验:

·购车过程的顺利程度

·销售人员的专业程度务态度

·试驾体验和车辆展示

·交付和交车流程

2、车辆质量和性能:

·车辆的整体质量评价

·引擎性能和动力表现

·悬挂系统和驾驶舒适性

·刹车性能和安全性能

·燃油经济性和续航里程

3、售后服务:

·售后维修和保养服务的质量和效率

·零部件供应和配件可获得性

·服务中心的设施和设备

·售后服务人员的专业水平务态度

4、客户体验和满意度:

·品牌形象和声誉

·与汽车品牌的关联度和认同感

·售后服务的响应速度和问题解决能力

·车辆保修和质量保证的满意程度

·售后服务费用和价值感

5、推荐意愿和口碑:

·是否愿意推荐该汽车品牌给他人

·通过口碑和社交媒体对该汽车品牌的评价和反馈

6、其他补充问题:

·其他特定的调研内容根据需求定制

以上内容可以作为汽车客户满意度调查的参考,具体的调查内容可以根据实际情况和研究目的进行修改和定制。

群狼调研(长沙客户体验改善调查)在2022年服务客户超过100家,包含了写字楼、产业园区、住宅、上海第三方满意度测评、景区满意度调查、满意度调查问卷、深圳公众民意调研、客户满意度调查、广州医院满意度测评、开展购物满意度调查、开展购物市场调查、满意度调查报告、第三方评估市场、第三方评估市场调研、第三方评估市场调研机构、成都市场调查、上海小区业主满意度调查等多种类型,调查项目覆盖了国内160余个城市,通过调查、网络问卷、现场访问、深度访谈、焦点小组等方式调研有效样本超5,000,000个。

The content of a car customer satisfaction survey

The content of a car customer satisfaction survey typically includes:

1、Purchase experience:

·Smoothness of the purchasing process

·Professionalism and attitude of the salesperson

·Test driving experience and vehicle showcase

·Delivery and handover process

2、Vehicle quality and performance:

·Overall quality assessment of the vehicle

·Engine performance and power delivery

·Suspension system and driving comfort

·Braking performance and safety features

·Fuel economy and range

3、After-sales service:

·Quality and efficiency of after-sales maintenance and servicing

·Availability of spare parts and components

·Facilities and equipment at the service center

·Professionalism and attitude of after-sales service staff

4、Customer experience and satisfaction:

·Brand image and reputation

·Association and identification with the automotive brand

·Responsiveness and problem-solving ability of after-sales service

·Satisfaction with vehicle warranty and quality assurance

·Cost of after-sales service and perceived value

5、Likelihood of recommendation and word-of-mouth:

·Willingness to recommend the automotive brand to others

·Evaluation and feedback on the automotive brand through word-of-mouth and social media

6、Additional supplementary questions:

·Other specific research content customized as per requirements

The above content can serve as a reference for a car customer satisfaction survey, and the specific survey content can be modified and customized based on the actual situation and research objectives.



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